Mobile Advertising platform Flurry has released new data about mobile app users, and none of it is too terribly surprising. The statistics continue to show that app users are spending more and more time accessing mobile data, and that mobile apps are the way of the future for most successful businesses.
A new term has emerged from the study of mobile app data – according to Flurry, a “whale” is a mobile app power user, a person who launches a particular app 60 or more times a day. The average app user only launches a particular app 10 times a day.
Or as Forbes puts it, “Flurry has defined a ‘mobile addict’“.
Does your business have an app that caters to “whales”?
It won’t surprise anyone that the number of people relying on apps, and becoming “whales” is on the rise. Nor will it be a shock that the number of businesses developing and introducing apps is increasing, too. That is simply the law of supply and demand. Flurry’s numbers support it – as of March of this year, there were 176 million “whales” in the U.S. That is a 123% increase from last year. Regular app users (non-”whales”, who use apps 16 times or less per day), and “super users” (who used apps upwards of 16 but less than 60 times a day) were also on the rise, at 23% and 55%, respectively.