Experts in the industry are suddenly throwing around the term “mobile app revolution”, saying that the unprecedented explosion of the mobile app market is comparable to the industrial revolution. It seems mind-boggling, but it’s true.
The numbers don’t lie. Nearly 103 billion apps were downloaded last year, which was up by 59% from the previous year.
Those numbers will only grow exponentially for 2014. With 86% of Americans owning a smart phone, and millions of others owning secondary devices like tablets and iPods, the demand for functional apps is only going to get larger.
No one can deny the rapid rate in which Mobile Commerce is growing.
A recent report from comScore showed that online retail spending had grown by 14% last year, while total consumer retail spending had only grown by single digits. At the moment, most online spending is still happening over desktop and laptop computers, but that is expected to change, and soon, according to recent data from the U.S. Census and other sources.
Mobile Online Spending is the Way of the Future.
People might still be using their computers to buy online, but they won’t be for much longer. According to Digiday, commerce is one of the industries that will be most affected by growing mobile platforms. According to a forecast by Goldman Sachs, global e-commerce is expected to grow to $638 billion by 2018. Goldman also asserts that it will be tablets rather than smart phones that will be the primary source of online spending.
Currently, 32% of all online purchases are made with a mobile device.
With something like 86% of mobile time being spent on apps, it only makes sense that many of these purchases are being done through apps. More and more companies are utilizing apps and mobile-optimized websites to allow their customer to pay for goods and services.
According to a recent report, restaurants are getting 12% of their bookings online, and a third of that comes from mobile devices.
It isn’t just restaurants, either. Realtors, health related services, salons, and a huge selection of other industries are jumping on board, offering mobile appointments and reservations to their customers. It allows a person to take their schedule into their own hands, choosing and booking their own time. A person is much more likely to log in quickly to an app and make an appointment than they are to dial a number and spend five minutes or more on the phone, trying to book a reservation.
It’s all about ease and convenience.
By offering mobile reservations, you remove several obstacles – customers won’t have to spend time googling or looking up phone numbers, dialing, waiting for an answer, waiting on hold, having to find a quiet place to make the call, etc. It might not be a big deal to everyone, but some people really are that busy. Taking those obstacles out of booking an appointment will give you a distinct advantage to those people.
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